Christopher Cancelliere

Adriatic Automotive Service

Complete Website Campaign

Logo and Branding Development

Simple to injest and clean like a supercar engine, I set out to create a logo that would look great embroidered on a mechanic's coveralls and could be read zooming by at 200MPH.

Discovery

A project this deep takes preparation, and before I even hit the keyboard it's crucial to get a thorough understanding of what the client's goals are and what they stand for.

Information Architecture

This is the road map. Now, at a glance it's easy to see where pages are going to be placed, how they'll connect to one another, and what information goes where.

Contracts

We're all honorable people here, but this step just makes sure. Even if you never have to look at it again, it's a great way to give everyone involved peace of mind.

Style Tile and Comps

This is the first look at how the elements of the site will appear, as well as a guide to reference as I'm creating.

Workflow / File Management

This part is arguably the most important behind the scenes aspect of all. Properly managing the files and keeping everything safe is the best move one can make. Mismanaged files is probably the biggest cause for delays and fatal errors in your work.

Invoice and Billing