During the 1990s, Stretch and Bobbito introduced the world to an unsigned Nas, Biggie, Wu-Tang, and Big Pun as well as an unknown Jay-Z, Eminem, and the Fugees. The total record sales for all the artists that premiered on their radio show exceed 300 million. The late night program had a cult following in the art/fashion world and prison population as well. All would loyally tune in for the humor just as much for the exclusive tunes. Stretch and Bobbito brought a unique audience together, and created a platform that changed music forever.
ROCK RUBBER 45s is a cinematic odyssey exploring the connectivity of global basketball, sneaker, and music lifestyle through the firsthand lens of authentic NYC culture orchestrator Bobbito García. The film explores García’s youth dealing with mistreatment, educational quandaries, identity, and loss, as well as his ascension to self-determination as an adult freelance creative. The ballplayer, author, DJ, filmmaker has carved an independent career that has inspired millions throughout the world, and has affected the growth and direction of the footwear, hip hop, and sports industries in the process.
A series of advertisements created for Mercedes-Benz®
A full page Magazine Cover for Wired Magazine®, with table of contents and a subscription form.
Some examples of my print work for Charity, Business, Products, and Events.
Collectors Edition packaging for the Buddy Rich signature model drumstick by Vic Firth®
Starting with creating the name and logos, this project was built from a completely blank slate. The scope included New Business Discovery, Information Archetecture, Contracts, Billing, and of course the creation of the site. Click see more for a closer look at each step of the process.
The Neighborhood Bike Shop is a ficticious "Brick and Mortar" store selling bicycles and accesories in San Diego, CA. The site was built as a project to show off some of my knowledge and philosophy when it comes to building a website for a business. Blue and Coo.
Tiki Oasis is an annual Tiki Themed weekender in San Diego, CA, which attracts thousands of visitors from across the globe. The goal of this project was to build a responsive website focused on spreading information and selling tickets for an event. It also includes a full schedule for those in attendance to find activities and shows during the event.