Christopher Cancelliere
Mercedes-Benz
Television Commercials
Art Director, Sound Designer, Original Music Composer
In recent years, Mercedes-Benz has been expanding their market and ramping up their ad campaigns around their line of vans. I was hired to work on and create several spots for their marketing team, using a wide range of skills. From physically building sets and driving the van, to writing, recording, and syncing original sound design and music, I put in some serious work for our German friends and I've very proud of what we accomplished.
WINNER: Best Product Film
Best of Content Marketing Awards 2016
The aim of the project was to make the new four-wheel drive variant of the Marco Polo known to the relevant target group. The strategy of using Kilian Jornet as an influencer has worked: The video was able to achieve a very high reach on the relevant social media channels from Mercedes-Benz. Almost 200,000 users watched the video on YouTube and Facebook alone .
